New Delhi is closing another door that would allow US tech giants a chance to do business in the last billion-people consumer market still open to them.
Read the full article on the Bloomberg website
NAM Implications:
- Commercial application raises issues:
* Did the consumer get the product she paid for?
* Did it arrive in one piece?
* Was the article genuine or a counterfeit?
* Was the returns policy enforceable?
* Additionally, brands selling online have to worry about resellers’ creditworthiness. - And their ability to manage complicated distribution logistics in a country with poor physical infrastructure.
- A pointer for other countries in that, apart from market protection…
- …most countries want a (tax) slice of the online bonanza.
