Amazon has agreed to pay $2.5bn (£1.9bn) to resolve claims brought by the US government that it tricked millions of people into enrolling as Prime members and made it difficult to cancel.
A total of $1.5bn will go to refunds for customers who were duped into signing up for the service, according to the proposed settlement announced by Federal Trade Commission (FTC).
Read the full article on the BBC website
NAM Implications:
- Patently, the money and size of the fine matter.
- But the real damage is what this does to consumers’ perception of Amazon’s consumer-centricity and trust.
- And reliance on letter-of-the-law rather than spirit-of-the-law compliance simply compounds the damage.
- A pity…
