British retailer Space NK is helping Walmart bring a prestige beauty offer to its website and nearly 250 stores in the US this summer.
The collaboration, called BEAUTYSPACENK, leverages Walmart’s scale with the British personal care and beauty company’s assortment of beauty brands and products.
Space NK has developed a collection of prestige products specifically for the Walmart customer, spanning a variety of price points across skincare, makeup, haircare and bath and body. Available on Walmart.com from 15 March, BEAUTYSPACENK will feature over 600 products from 15 brands, including both new and established, some of which are only available at Walmart – with more to come throughout the year.
“As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty,” said Laurie Tessier, merchandising director, Prestige Beauty, Walmart.
“We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”
Andy Lightfoot, Chief Executive of Space NK, added: “We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers.
“We have created a proposition for Walmart that we believe will be market-leading called BEAUTYSPACENK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose.”
Walmart concluded that the move forms part of its plans to bring “new and trendy” beauty products to its customers at affordable prices.
