Estée Lauder has announced an interesting move, saying its Clinique brand will now list on the Amazon US Premium Beauty platform.
Estée Lauder said the skin care brand will be the first of a “select few brands” from its portfolio to launch a storefront on the e-commerce platform. The Clinique e-store will offer its skincare and makeup products, along with engaging and educational features such as the ‘Clinique Skin Analysis’ tool.
Products on offer will include skincare, make-up, fragrance, and men’s items such as Dramatically Different Moisturising Lotion+, the Clinique Smart Clinical Repair Line, Even Better Makeup, Almost Lipstick in Black Honey, and Clinique Happy.
Fabrizio Freda, President and CEO at Estée Lauder, said: “We are thrilled to be strategically expanding our consumer reach in the US as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique today.”
Melis del Rey, GM of Amazon US stores beauty, baby, and beauty technology, added: “Our collaboration to bring Clinique to Amazon Premium Beauty customers in the US is a result of our shared vision to inspire customers through unique shopping experiences and technology, meeting customers where they are, and helping them to explore and discover all this incredible brand has to offer.
