Walmart last week reported rising sales of household items such as clothes, groceries and toys. But its profits rose faster thanks in part to a product that will not fit into a shopping cart: advertising.
Read the full article on the Financial Times website (PayWall)
NAM Implications:
- No surprises here re Walmart success and potential in Retail Media.
- However, these RM advantages can apply to all retailers that can provide good quality first-party data to brand owners…
- …and facilitate access to brand consumers in the buying process.
- All such revenues contributing to the retailers’ bottom line…
- …whilst also limiting retailers overbalancing own-label in their retail mix.
- A ‘win-win’ for all stakeholders.
