Supermarkets like Kroger are pushing back against passing on higher costs to customers and demanding reasons for the higher food prices from suppliers.
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NAM Implications:
- ‘Why?’: The oldest question in the price-negotiation playbook.
- i.e. Be prepared facts-wise…
- …and show that other retailers are in line.
- …and factor in the fact that we are not even at the end of the beginning.
