Walmart is enhancing its Beauty Virtual Try-On feature, which launched last year, so that it now includes hair colour products.
The tool allows people to experiment with various colour cosmetics and hair shades in real-time.
Read the full article on the Retail Technology Innovation Hub website
NAM Implications:
- The key is, although being the biggest, Walmart keeps ahead on innovation.
- i.e. Opportunity for creative propositions…
- Also can’t go far wrong with “We strive to streamline the entire shopping experience, seamlessly integrating it into our customers’ daily lives”.
