Walmart is continuing to ramp up the benefits of its membership scheme to challenge Amazon Prime.
The US retail giant’s latest addition to its Walmart+ offer is discounts with fast food chain Burger King. Members of the scheme can now get 25% off any Burger King digital order every day. And from September, Walmart+ members will receive a free Whopper every three months with any purchase.
The retailer said: “Given that most Americans eat from quick service restaurants several times a week, this benefit serves as a practical, cost-effective solution to accommodate dining preferences and busy schedules while enjoying the iconic taste of Burger King.”
The Walmart+ subscription costs $98 a year and offers benefits like free delivery from store, free shipping of online orders, petrol and travel discounts, video streaming, and more.
Meanwhile, its main competitor, Amazon Prime, costs $139 per year in the US, with a whole host of benefits that have attracted millions of consumers to sign up.
“The inclusion of a Burger King benefit in our Walmart+ membership portfolio is exciting,” said Venessa Yates, senior vice president and general manager of Walmart+.
“We consistently strive to offer benefits that focus on our members, aligning with our commitment to deliver undeniable value and convenience. We’re confident our members will welcome the additional savings, and we’re thrilled to collaborate with a trusted brand like Burger King to offer this benefit.”
NAM Implications:
- This is about a battle of the giants…
- …inevitable and predictable evolution of the market.
- Therefore anticipate more of the same.
- (and suppliers should take care in case of becoming trapped in a downward price spiral…)
