Walmart could face an uphill battle to reclaim US shoppers who opted for the neighbourhood dollar store or Aldi rather than driving farther to a Walmart Supercenter when gasoline was $5 a gallon.
While gasoline prices have dropped nearly 20% over the past month, there are no signs shoppers are returning to the nation’s biggest retailer.
Read the full article on the Reuters website
NAM Implications:
- A move to local discounters/Dollar stores was inevitable following fuel price inflation…
- …and given the unlikelihood of a return to old prices for gas.
- There will be little incentive for consumers to return to Walmart.
- However, Walmart is not known for accepting reverses…
- (and a spot of local advertising will not hack it in these unprecedented times)
- So anticipate some ‘requests’ for additional support from your biggest customer…
