Ahold Delhaize has announced the completion of its acquisition of Romanian grocery retailer Profi Rom Food SRL (Profi) from MidEuropa for an enterprise value of approximately €1.3bn.
The acquisition doubles Ahold Delhaize’s retail footprint in Romania, which currently operates nearly 1,000 stores under the Mega Image brand.
Frans Muller, President and CEO of Ahold Delhaize, said: “It is truly a significant moment to welcome a new brand into our family of brands. We are excited to have completed this transaction, marking a considerable step up in our presence in the region. The acquisition of Profi reinforces our commitment to providing customers in Romania a broad and diverse range of high-quality products and services.”
In the 12 months to June 2024, Profi generated sales of €2.7bn from around 1,700 supermarkets and convenience stores across Romania.
The deal was announced in October last year and was recently approved by the local competition authorities, subject to obligations regarding the relationships with suppliers in the Romanian retail market as well as the divestment of 87 stores.
Claude Sarrailh, CEO of Ahold Delhaize Europe & Indonesia, commented: “I would like to extend the warmest welcome to the entire Profi team, in stores, offices, transportation and distribution centres, as well as its suppliers. Profi is a powerful brand, with a strong prospect for growth, offering a unique proposition to customers in Romania, with their vast network of stores and local assortment. I am very proud to add another strong brand to our European family of brands, further solidifying our position in Central and Southeastern Europe.”
