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AS Watson’s Marionnaud Group Overhauls Management Structure

Marionnaud, the European beauty retailer controlled by Superdrug owner AS Watson, has reorganised its management structure with the aim of “strengthening its position” in the market.

Marionnaud-storeThe group noted that the reorganisation represents a shift from a market-based management structure to an integrated model across all the countries in which it operates. It marks the first major move by the retailer since the appointment of its new CEO, Kulvinder Birring, in April.

As part of the transformation, Marionnaud has appointed Emilio Leon as Sales Operations Director, moving from his previous role as Managing Director of its business in Switzerland and Austria. He will now oversee and harmonise sales operations across all markets.

Meanwhile, Tatiana Anton has been appointed Shared Services Director of the Marionnaud Group, relinquishing her previous role as General Manager of Central Europe. She will be responsible for managing shared services across all markets, focusing on implementing integrated, data-driven business solutions.

The shake-up has seen the departures of Gabriele Betti, Deputy CEO of Marionnaud Group and Arianna Di Prospero, General Manager of Marionnaud Italy.

The company stated that it was implementing changes to “drive customer-centric operations and accelerate growth”, adding: “The new structure will enable seamless integration across all markets, with functional expert teams providing leadership throughout all regions.”