Carrefour has teamed up with seven major manufacturers – Danone, Unilever, Bel, Andros, Bonduelle, Nutrition & Santé, Savencia – to form a coalition that will aim to drive sales of plant-based products.
The French supermarket giant has set itself the target of having plant protein-based products account for €500m of its sales across Europe by 2026 – a 65% increase compared with 2022.
Tapping into growing consumer demand for plant-based alternatives, the companies involved in the coalition are undertaking to generate €3bn in sales from such products by 2026. To do this, they will implement a number of joint initiatives, including product development, testing innovation in tastes and flavours, organising sales campaigns, offering customer recipes, and exchanging best practice advice.
“We want to leverage our Carrefour brand and use the support of our industrial partners to provide an alternative plant-based selection,” said Alexandre Bompard, Chairman and CEO of Carrefour.
“Reducing the carbon footprint of our diet will play a part in tackling climate change, as well as helping customers deal with inflation – they will be able to enjoy a healthy, well-balanced diet at affordable prices. Getting our sector involved in this initiative is a collective responsibility. And it is my wish that other groups join us in this coalition.”
