Aldi and Lidl in Germany apparently want a guarantee from brand manufacturers that they will not increase prices over the next few months. Rewe, Penny, Netto Marken-Discount and Edeka are also looking for stable prices.
But manufacturers want to make adjustments due to cost inflation, leading to disputes with retailers.
Read the full article on the DRC Discount Retail Consulting website
NAM Implications:
- How about conducting some what-ifs re this supplier-retailer market battle…
- …spreading to the UK?
- Or has it already arrived?
