As private labels continue to gain market share across Europe and beyond, this year’s PLMA Annual Private Label Summit will focus on one crucial question: What does today’s consumer want and how can private brands deliver?
Organised by the Private Label Manufacturers Association (PLMA), the Summit will take place in Copenhagen, Denmark, on 28th-29th October, bringing together retailers, manufacturers, and decision-makers from across the industry to explore how private labels can evolve from price-driven alternatives to loyalty-led brands that create deeper, lasting customer relationships.
“With stronger relationships, private labels shift from transactional to trusted brands,” said Peggy Davies, President of PLMA.
