More than a decade after cofounder and former CEO Michael Dubin’s viral ad launched its successful direct-to-consumer (DTC) business, Dollar Shave Club is far from its mid-2010s peak.
Unilever, after paying a record $1bn for the company, offloaded a majority stake to private-equity firm Nexus Capital Management in 2023 for an undisclosed sum. And although Unilever never broke out Dollar Shave Club’s results, former Unilever CEO Hein Schumacher said at the time of the sale: “Not all of our acquisitions have delivered, and we’ve made some unsuccessful attempts to move away from our core.”
Read the full article on the Fortune website
NAM Implications:
- In unprecedented times, reality counts.
- And ‘edgy’ marketing can trouble ‘Big Corporate’…
- …given the potential damage to mainline brands of any missteps.
- Therefore, given the realistic approach of the new CEO….
- …coupled with the new freedom from Unilever restraints…
- …Dollar Shave Club may have a chance, following its close shave.
- Now over to the consumer…
