Both WK Kellogg and Kraft Heinz saw declining volumes in 2023 while managing to hold onto net sales growth through price increases. With this strategy looking unsustainable this year, both outlined how they might drive volumes in 2024.
Read the full article on the Marketing Week website
NAM Implications:
- Circana’s warning to FMCG businesses to avoid becoming overly reliant on discounting and promotional activity is well placed…
- Else 2025’s strategies will have to focus on re-building the bottom line…
