Marketing leaders are coming under increasing pressure to deliver short-term solutions to cope with the macroeconomic uncertainty, as scrutiny of budgets continues to ramp up.
Some 77% of CMOs globally feel under pressure to prove their campaigns are providing enhanced short-term return on investment.
Read the full article on the Marketing Week website
NAM Implications:
- ROI always counted, but in the New Norm even more so.
- Especially given interest rates rising to follow inflation…
- This will impact NAMs in terms of the need to be able to:
- Calculate cost
- And demonstrate value to the retailer’s P&L
- This will impact retailers in terms of embracing the potential of Retail Media as an incremental revenue stream.
- Be warned…
