Upfield Group, the spreads business sold by Unilever in 2017, has changed its name to the Flora Food Group. It stated that the change was a substantial step in the company’s evolution and follows a transformation on multiple levels across the entire business.
The new name is said to reflect Flora Food Group’s “evolved purpose of delivering the next generation of delicious, natural, and nutritious food that is more affordable and more sustainable than its dairy equivalents”.
In recent years, the company has focused on providing products that address population growth, demand for dairy-free solutions, animal welfare concerns and environmental regulations across the categories of butter and spreads, creams, liquids and cheese.
Through its R&D expertise, the group stated that it would seek to drive further conversion in these categories, offering growth opportunities for its brands.
David Haines, Group CEO of Flora Food Group, commented: “The name change to Flora Food Group is an exciting and logical step in the large-scale transformation we have delivered. We have fully reinvented our company.
“The new name better reflects who we are, with Flora being one of our longest-standing and most popular brands loved by millions of families and professionals around the world. This name also evokes the company’s rich heritage and broad portfolio. It conveys our great passion to make delicious, natural, and nutritious food, helping to nourish hundreds of millions of families every day.”
