Treasury Wine Estates’ 19 Crimes, which is now ranked as the UK’s sixth most popular wine brand, has expanded into the Spanish wine category with the launch of their new Tempranillo Red wine.
19 Crimes believes the move will attract younger consumers to the brand who are looking to explore wine options outside of Australia. The launch of the 19 Crimes Argentinian Malbec was the first time the brand expanded into a red non-Australian country of origin, with the line proving popular.
Chantal McDowell, Senior Brand Manager at 19 Crimes, commented: “Tempranillo is a varietal that is growing in value at 4.1% ahead of both the Total Still Wine market and Red Wine. It’s becoming hugely popular with shoppers, and we wanted to provide 19 Crimes fans, who are looking to explore wine options outside of Australia, with more choice and variety within the existing 19 Crimes range.”
The 19 Crimes Tempranillo will be available in 750ml versions at 12% ABV.
