Carlsberg Britvic is expanding its 7UP range with the launch of a zero-sugar Pink Lemonade variant. The new flavour has started rolling out this week across selected retailers and will then become more widely available in grocery, convenience and foodservice.
7UP is the number one lemon and lime brand in GB and this represents its first launch since 2020. The Pink Lemonade variant aims to capitalise on the growing role of innovation in driving growth in the flavoured carbonates category, which, over the last three years, has accounted for 35% of total flavoured carbonates value growth.
The brand noted that research has shown that the colour pink cues flavour, hydration, and refreshment, making the pink liquid and packaging a key factor in driving shopper engagement.
Ben Parker, VP Sales – Off Trade, Carlsberg Britvic, said: “7UP Pink Lemonade represents a fresh twist for what is such a popular brand. As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value, it presents an exciting opportunity for consumers and retailers. We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.”
7UP Pink Lemonade will be available in 330ml cans Plain 85p, PMP 75p), 500ml bottles (Plain £2.15, PMP £1.30), two litre bottles (Plain £3.35) and multipacks of eight 330ml cans (Plain £5.29). The launch will be backed by a multi-million pound campaign this summer, including OOH, social, influencers, PR and shopper marketing.
