AB InBev has secured a global tie-up with Netflix, which will see its beer brands align with some of the streaming platform’s biggest titles and live events.
The brewing giant noted that the deal was “unprecedented in global reach and scale,” with activations planned across its portfolio of brands, which include Budweiser, Stella Artois, and Michelob.
The firms stated that the move aims to bring people together through shared passions like sports, food, music, and comedy.
“Streaming is a social and shared experience – it’s an occasion where beer and entertainment come together,” said Marcel Marcondes, Global Chief Marketing Officer of AB InBev.
“This partnership is an opportunity for our brands to create deeper experiences with consumers and more moments of cheers while they watch the content that shapes culture.”
AB InBev will collaborate with Netflix on co-marketing campaigns across a variety of popular global and regional titles. The partnership will include consumer activations, title integrations, limited-edition packaging, digital promotions, and more.
Netflix and AB InBev will also partner on co-branded campaigns around Netflix live events, such as boxing and football.
“We’re always looking for creative ways to build our brand and connect with fans, to keep fueling the fandom that comes from our great shows, thrilling movies, and can’t-miss live events,” commented Marian Lee, Chief Marketing Officer at Netflix.
“The popularity of our titles allows us to pierce the cultural zeitgeist in ways few others can, and a great partnership can make that even better. We are super excited about creating attention-grabbing campaigns with AB InBev that are just as unique, fun, and creative as the shows and movies they support.”
