AB InBev has teamed up with Sainsbury’s to introduce Corona-branded fridges in 70 supermarkets.
The initiative is designed to pair chilled Corona products with Sainsbury’s chilled ready meals.
The fridges, supplied by Husky Refrigerators, are strategically placed to offer shoppers a selection of beers, non-alcoholic options, and ready-to-drink beverages under the Corona brand alongside their meal choices.
Angela Mundean, Managing Director at Husky Refrigerators said: “Husky is proud to support AB InBev and Sainsbury’s in this creative venture. Our role in branding, delivering, and installing the C400 Commercial Drinks Chillers ensures that each unit not only stands out for its efficiency and economy but also for enhancing the visibility of the Corona brand. This initiative reflects our commitment to providing exceptional service and contributing to a shopping experience that delights consumers.”
