Absolut, the vodka brand owned by Pernod Ricard, has added to its line-up with a shot range that contains three new flavours.
The Smoky Piña, Sensations Tropical Fruit and Wild Berri variants will be launching in key markets, including the UK, over the coming months.
Elin Furelid, director of product portfolio and innovation at Absolut said: “The Absolut portfolio has been refreshed to deliver innovation across three different ranges, with tastes that are authentic and inspiring, offering our consumers exceptional new experiences. The launches bring with them new ways and occasions to enjoy the iconic flavour of Absolut to meet the changing tastes of consumers, whatever the occasion.”
Charl Bassil, VP marketing at Absolut, added: “We constantly strive to better understand the needs and attitudes of our consumers around the globe with the obsession to provide quality Absolut products that elevate the mix. Subsequently, we continue to explore innovations that expand our product portfolio.”
