Vodka brand Absolut is adding to its flavour portfolio with the launch of a Wild Berri variant.
Using only natural flavours and with no added sugar, the 38% ABV vodka is said to offer a natural taste of freshly picked blueberries, blackberries and wild strawberries combined with spicy hints in the flavour.
Liam Murphy, Brand Director at Pernod Ricard UK, commented: “Absolut Wild Berri is an exciting new example of how the brand continues to embody and drive forward its values of being Born To Mix and offering consumers exceptional cocktails. The launch brings with it new ways and occasions to enjoy the iconic flavour of Absolut, whether that’s with a wide range of mixers or in a cocktail, and we’ve used our expertise and passion to create a premium vodka that allows its natural berry flavours to shine through.”
The launch of Absolut Wild Berri is being supported by paid social and influencer activity, and forms part of the brand’s Born To Mix flavours and cocktails media campaign that is running throughout May and June. Absolut Wild Berri is available now in Booker and in Waitrose, and will roll out in Morrisons and Asda this month at an RRP of £21.
