Following the launch of its Cupiolo Pinot Grigio Blush last year, Accolade Wines is expanding its portfolio with the introduction of Cupiolo Prosecco Rosé.
Rolling out in the grocery channel this month with an RRP of £11, Cupiolo Prosecco Rosé is positioned for celebratory occasions and social gatherings, especially during the warmer months.
With the sparkling wine category currently booming, valued at almost £1bn, Accolade noted that consumers are seeking more premium options and Cupiolo Prosecco Rosé is poised to meet this demand.
Liz Fall, Innovation Manager for Cupiolo, said: “Ever since Cupiolo hit the shelves in June of last year, the reception from consumers has been incredible. Just shortly after its debut, Cupiolo’s ROS was already in-line with similar priced rosé competitors, and it’s this kind of early success that proves we’re onto something special.
“As consumers increasingly seek premium options that reflect their evolving tastes, Cupiolo Prosecco Rosé is perfectly poised to meet this demand. The striking bottle design evokes a sense of sophistication and authenticity, while its contemporary twist adds an element of excitement and freshness. By expanding our portfolio to include a sparkling varietal, we hope to delight existing fans of Cupiolo and recruit new shoppers to the category. We’re confident our latest launch will put some real fizz into retailers’ sales this summer and beyond!”
