Wise Wolf, the eco-conscious wine brand from Accolade Wines, has announced the launch of a new French Sauvignon Blanc. Presented in a distinctive glass bottle made from post-consumer recycled glass, Wise Wolf Sauvignon Blanc will be available from Sainsbury’s at £12.
The bottle design embodies Wise Wolf’s commitment to sustainability, featuring 95.1% recycled material in its total packaging. The labels are made from recycled paper, the closure from recycled plastic, and the outer case from recycled paper pulp.
Wise Wolf Sauvignon Blanc is described as a light-bodied and refreshing white wine with notes of citrus and flavours of fresh, tropical fruit.
Tom Smith, Accolade Wines Marketing Director – Europe, said: “We are excited to introduce our new sauvignon blanc, reflecting our dedication to quality, sustainability, and innovative design. Our team is constantly evolving to align with consumer preferences, and we have identified a significant opportunity to cater to the demand for lighter and premium wine options. This new addition to our portfolio exemplifies our commitment to providing an exceptional wine experience that not only meets the sophisticated tastes of our consumers but also appeals to those who are environmentally conscious.
“As the wolf is the catalyst for positive change in the wild, so too is Wise Wolf endeavoring to be the catalyst for positive change in the wine industry; inciting a revolution by always trying to reimagine the future of wine. With Wise Wolf Sauvignon Blanc, we aim to bring a fresh and innovative perspective to the wine industry, setting a new standard for excellence and sustainability.”
