Air Wick, the home fragrance brand owned by Reckitt, has launched a new plug-in device designed to make scents last longer alongside a new range of ‘Vibrant’ fragrances.
As part of a wider strategy to build a more premium layer into its range, the Air Wick Vibrant is said to be inspired by nature’s everlasting beauty and features a new sensory and elevated visual brand experience.
It features anti-fading technology to ensure a noticeable scent from the first to the last drop, for up to 60 days. Meanwhile, the new fragrances, like White Sage and Mahogany, are claimed to elevate the fragrance experience with twice as much essential oil than the brand’s regular range.
Air Wick’s brand experience lead, Darren Morgan, said: “For the past 80 years, Air Wick has been using natural-based ingredients to improve the way we live in our homes. We knew we wanted to introduce a more premium proposition to the mass market which offers people a richer sensory experience – not only with a more sophisticated device but through distinct scent profiles that are unlike the others they’re likely to find on shelf”,
