Spanish brewery Damm has launched Estrella Damm 0.0%, a non-alcoholic beer designed to cater to the growing demand for alcohol-free options in the UK market.
The product is rolling out following a successful trial period and is set to be available across various on-trade hospitality venues and off-trade retailers.
The brewery has leveraged its experience in producing non-alcoholic beers since 2003 to develop a product that is said to maintain the signature taste of its Estrella Damm lager, but without the alcohol content.
The new offering will be available on draught in select venues, including Youngs pubs in London, and in 4x440ml can packs at Sainsbury’s, with plans to expand distribution to other major grocery outlets and supermarkets.
Luke White, UK Managing Director at Damm, commented: “We have been able to lean on our technological expertise to bring the taste of the Mediterranean to the UK at 0.0%, providing consumers with more choices, including draught options.”
