Aldi has launched a new Kombucha range in response to growing consumer demand for healthier soft drinks.
Kombucha contains live cultures that can promote a healthy gut. Gut health has been a key trend amongst consumers, with Google searches up by 26% in the UK in the last year. Aldi noted that searches for Kombucha on its website had risen by 35% in the last two years.
The discounter’s Juice Company Kombucha (£1.69, 330ml) range comes in three flavours – Passionfruit, Ginger & Lemon, and Wild Berry.
The new drinks follow Aldi’s recent launch of Kefir Frozen Yoghurt (£2.29, 500ml), which is claimed to also boost gut health and wellbeing.
