Two months after launching the UK’s first supermarket own-brand paper wine bottle, Aldi has unveiled a similar innovation for one of its gin lines.
The Greyson’s London Dry Gin (£13.99, 70cl) will be available in lightweight paper bottles from 23 May.
Made from 94% recycled paperboard and lined with a food-grade pouch to contain the gin, the shatterproof bottle is recyclable and five times lighter than a standard glass bottle.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We’re thrilled to be launching our well-loved Greyson’s gin in paper packaging – a significant step towards fostering sustainable change. The paper bottled wine has been a hit with shoppers and we’re excited to extend this out into the spirits category.”
Aldi has worked with Frugalpac on the supermarket-first initiative. The Ipswich-based company aims to reduce the impact of carbon on the planet through engineering sustainable packaging, using recycled paper, that is both light in weight and can be recycled.
NAM Implications:
- Spirits in paper may seem alien to some…
- …but those that mind don’t matter…
- …and those that matter don’t mind!
