Home NamNews Grocery Products & Promotions

Aldi Investing £3bn In British Beef Suppliers

Aldi is set to invest £3bn with British beef suppliers over the next five years as part of its commitment to championing British food and assisting UK producers.

As the country’s largest retailer of British beef, Aldi hopes the investment will allow farmers to plan confidently and provide security for supply chains.

Part of this investment includes a five-year contract with its supply partner Kepak, providing a £260m investment into their line of Aberdeen Angus beef.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “As the UK’s largest British beef retailer, we’re proud of our long-term relationships with British farmers across the country.

“The UK farming community plays a vital role in our food supply chains – our continued investment in British beef is in recognition of this and means we can continue to provide the best quality British products for our customers.”

NAM Implications:
  • ‘As the country’s largest retailer of British beef’…
  • Surprised?
  • Worth checking how big Aldi are in your categories?