Aldi has launched the UK’s first supermarket Gin Club, starting with a search for 30 enthusiasts to trial the supermarket’s gins for free.
Each selected Gin Club member will receive three bottles of Aldi’s latest summer gin launches over an eight-week period. All shoppers have to do in return is review each gin, create their own cocktail and share it on TikTok or Instagram using a dedicated hashtag.
Reviews shared are expected to help guide and inform Aldi’s buying teams ahead of decision-making for 2025.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We’re excited to be launching the UK’s first supermarket Gin Club, recruiting a panel of gin enthusiasts that are passionate when it comes to cocktail creation.
“Aldi’s award-winning gin range has gone from strength to strength, and this provides us with a fantastic opportunity to hear directly from our shoppers, helping to improve and develop our ranges for next year. Best of luck to all applicants.”
Details on how to become an Aldi Gin Club member are available on the retailer’s website.
