Aldi has begun a search for an ‘Official Beer Taster’ to review its new range of beers launching on 11 September.
The successful applicant will receive four pale ales, three IPAs, two beers, four ciders, one stout and one lager, all of which will need to be tasted and reviewed. The feedback will be used to guide Aldi bosses ahead of key decision-making for its next range.
The discounter stated that the job would require applicants to have a “love of lager, passion for ale and hop-timistic attitude”.
To apply for the Official Beer Taster role, shoppers need to send an email to [email protected] with the following details:
- Full name
- Proof of age (copy of passport or driving license)
- Social media handles (if applicable)
- 150-word explanation as to why they should be chosen for role
- Favourite Aldi beer and why
Entries are open until 21 August, with the winner selected by 25 August.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We are always looking to innovate and excite when it comes to our beer range, experimenting with flavours such as coffee, caramel and watermelon.
“For beer lovers, it’s the ultimate opportunity. Best of luck to all.”
NAM Implications:
- Any ideas re runner-up rewards for the 900,000 unsuccessful applicants?
