Aldi has reported rising demand for unusual and premium varieties of seafood.
The discounter has seen sales of basa, a whitefish often used in Asian-inspired dishes, increase by more than 50% in the past year, making it the third-fastest-growing product in the supermarket’s core fish range.
Mackerel and yellowfin tuna are also experiencing rising demand, with sales increasing by up to 15%, as shoppers look to try alternatives to traditional favourites like cod and salmon.
It comes Aldi’s volume share of fresh fish sales hit 12.9% in the latest Kantar data, an 11% increase on the previous year, making it the third largest retailer by volume of fresh fish across the major UK supermarkets.
In light of this growing appetite for more unusual and premium product lines, Aldi is launching a new Lobster Mac & Cheese, Whole Lobster and Lobster Tails as part of its Specially Selected Christmas range.
Julie Ashfield, Chief Commercial Officer at Aldi UK, commented: “Shoppers are becoming more adventurous when it comes to fish and seafood and we’re working closely with our suppliers to make sure we’re offering new flavours and premium options for shoppers to try, all at affordable prices.
“That’s why we’re excited to be launching our brand-new lobster products for Christmas, giving customers even more choice when it comes to mealtimes this autumn and winter.”
