Latest data from Kantar shows that Aldi sells more British free-range eggs than any other UK supermarket.
Almost 200 million free-range eggs were purchased at Aldi over the 12 weeks to 9 June. This follows the discounter investing more than £50m in UK egg farming and producers over the past two years.
All Aldi eggs are British Lion Code-approved. The retailer also ensures it implements long-term contracts for its egg suppliers, providing them with “certainty and security” for them to continue to invest and grow their businesses.
Julie Ashfield, Managing Director of Buying at Aldi, said: “British suppliers are integral to Aldi’s success, and the long-term relationships we’ve formed with our UK egg farmers are something we take great pride in.
“Becoming the largest provider of free-range eggs is a great achievement which wouldn’t have been possible without these brilliant suppliers, who continue to work with us to put animal welfare first.”
NAM Implications:
- This ‘downmarket discounter’ that dared to enter the sophisticated UK retail market 34 years ago…
- …has come a long way…
- …to the surprise of many…
- …building a strong ‘Buy British’ image on the way and also laying down long-term relationships with suppliers…
- …in contradiction of the ‘hit & run’ perceived image previously held by discounters.
