Aldi’s Veuve Monsigny Champagne Brut (£14.95, 75cl) has been named World’s Best Champagne at the World Champagne Awards 2025, beating significantly more expensive brands.
Julie Ashfield, Chief Commercial Officer at Aldi UK, commented: “To have our £14.95 Veuve Monsigny Champagne Brut recognised as the best in the world is proof that exceptional quality doesn’t have to come with an eye-watering price tag. It’s a proud moment not just for Aldi, but for our customers who can enjoy world-class champagne without breaking the bank.”
NAM Implications:
- Still nothing to fear from this…
- ‘Downmarket common discounter…
- …that doesn’t understand branding?’
