All Dressed Up has announced a series of distribution wins for its range of all-natural dressings.
The British brand has secured its first national supermarket listing with Ocado for three of its SKUs – Everyday House, Miso & Sesame and Tahini & Lime (RRP: 5.99 / 250ml bottle).
This month also marks wider availability to independents, having confirmed a duo of new wholesale wins with Cotswold Fayre & Diverse Fine Foods, who will list the full range, which is completed by a Spicy Harissa, from mid-January. Along with an e-commerce shop, the brand is also available in stores including Bayley & Sage, Panzers, Fenwicks and Whole Foods, and across more than 100 farm shops and delis.
Using all-natural ingredients, the range is free from refined sugar, gluten and dairy and comes in a squeezy bottle format.
All Dressed Up is the brainchild of Leiths trained chef, Tess Reed, who said: “As a lifelong fan of salad dressing, I’d always been really underwhelmed by what was on offer in the supermarkets, with the majority of dressings full of saturated fats, emulsifiers and refined sugars. I started thinking that the world needs good salad dressing! Not just dressing for leaves, but dressings that you can use everyday in a variety of ways, that elevate simple ingredients and make cooking more delicious, simple and fun.
“I am so excited to be starting the New Year with such a step-change to our distribution. Having secured the support of Ocado.com is huge for the business, helping us to drive our more mainstream national availability and awareness. Our independent retail partners have always been our heartland, and continue to be at the core of everything we do. Having two such established wholesalers on board for 2025 means we can continue to extend our availability.”
