All Dressed Up, a British brand on a mission to “shake up the world of salads and sauces”, has secured two new national listings for its all-natural dressings with Waitrose and Co-op.
Rolling out this month, the retailers have taken three of the brand’s four dressing SKU’s. Everyday House, Miso & Sesame, and Tahini & Lime (RRP: 5.00 / 250ml bottle) are now available in 120 Co-op stores, followed by 213 Waitrose stores from the 20th.
All Dressed Up has seen 746% growth YOY and secured a number of wholesale listings with Cotswold Fayre, Diverse Fine Foods, Mahalo, SUMA and CN Foods.
This month also sees the brand launch a new look, which uses clearer copy to create greater stand out on shelf.
Founder, Tessa Reed, commented: “We know there is a real opportunity to bring something new and exciting to the category, which has remained relatively stagnant in terms of innovation and flavour. Bottled dressings don’t need to be boring, and we’re here to shake up the dressings aisle with the highest quality, natural ingredients, bold flavours and zero nasties. Our premium product range comes in an easy-squeeze format that you can be proud to serve and excited to eat!
“Our first year in the market has been a huge success, thanks to the support of Ocado and our independent retail partners. Now, with the support of Waitrose and Co-op, we are so excited to be able to take the business to the next stage, helping us not only grow distribution, but drive awareness and continue to bring new shoppers into the category.”
