All Things Butter has launched the industry’s first chocolate butter, expanding on its sweet range following the launch of its Cinnamon Bun flavour in May this year, which is said to have delivered strong sales within the first 12 weeks.
The All Things Butter Chocolate launch forms part of the British butter brand’s mission to expand the category with new flavours that create more occasions for butter use. In addition to its two sweet variants, All Things Butter’s range includes classic butters Salted and Unsalted, as well as its favoured Chilli and Garlic & Herb products.
Developed by All Things Butter’s Somerset farm, Brue Valley, the new flavour blends chocolate with British cream that’s been twice-churned for extra flavour and creaminess. The result is said to be a more grown-up take on a classic chocolate spread and a versatile ingredient that can be used for cooking and baking.
Toby Hopkinson, co-founder of All Things Butter, commented: “We’re so proud of our new Chocolate butter innovation and can’t wait for it to hit the shelves. Flavoured butter is becoming increasingly popular, largely thanks to brands like ours that are changing the way butter is perceived.
“Butter is no longer an occasional purchase to simply spread onto toast at breakfast; it’s fast becoming a staple ingredient for dishes prepared across all meal times, and the snacks in between, to elevate and add new twists to tried and tested recipes. Our Chocolate butter is luxurious and, with only 17.5g of sugar per pack, it is sure to be a big hit with our growing community and create more flavoured butter fans.”
The new All Things Butter Chocolate is rolling out in a 125g format on 9th October, initially exclusively in Waitrose, and then in Ocado and other retailers from November (RRP £2.95).
Carly Stage, Waitrose Buyer for Cheese, Butter, Spreads & Fats, said: “We are so excited to be launching an exclusive Chocolate Butter at Waitrose with All Things Butter on 9th October. Creamy, indulgent and the perfect addition to a weekend brunch, Chocolate Butter tastes incredible spread on a croissant, a piece of toast, or even on a slice of cake! We’re seeing huge demand for flavoured butter with our food loving customers at the moment and this product takes butter to the next level!”
