British butter brand All Things Butter has announced the latest addition to its product lineup: a new Spreadable Butter launching exclusively through Ocado (RRP £3.45).
All Things Butter Spreadable has only four ingredients and one of the lowest percentages of oil currently available on the market. It contains no palm oil, artificial colouring, or preservatives. Made using British cream, it is blended with a touch of rapeseed oil for exceptional smoothness, then balanced with water and a pinch of salt.
The brand stated that its Spreadable Butter meets growing consumer demand for both convenience and natural, whole foods. The new SKU follows the success of the brand’s recent industry-first innovations, including Chocolate and Cinnamon Bun varieties that debuted last year.
Meanwhile, in line with the brand’s mission to provide a butter for all, All Things Butter is also launching two new Conventional SKU’s – non-organic versions of their popular Salted and Unsalted butters, set to launch on Ocado this month (RRP £2.85).
Toby Hopkinson, co-founder of All Things Butter, said: “At All Things Butter, we’re continually evolving our range to ensure there’s a butter to suit every table and taste – from modern foodies to busy families seeking convenience without compromise. Our new Spreadable Butter is a natural step forward, bringing our unbeatable quality to consumers seeking convenience whilst continuing to champion British dairy.
“Additionally, launching our conventional range is a key milestone in our mission to make high-quality British butter accessible to more people. These products deliver the same rich, creamy taste our customers love, still made with 100% British cream, at a price point that works for everyday households.”
