Ambrosia is expanding its ready-to-eat porridge range with a Sweet Cinnamon flavour.
The new porridge pot aims to help retailers provide shoppers with more choice and flexibility as the grab-and-go pots can be eaten both hot and cold. The latest flavour is HFSS compliant and made of British wholegrain oats and West Country milk, with no added colour, artificial flavours or preservatives.
The new flavour is the fifth launch in the range, which includes Original, Golden Syrup, Raspberry, and Apple & Blueberry variants. The latest launch will be accompanied by nationwide out-of-home advertising and a TV tag.
The Ambrosia ready-to-eat Sweet Cinnamon flavour porridge pot will be available this month in selected Asda stores.
