Premier Foods’ Ambrosia brand is expanding its Deluxe Rice range with two new flavours – Caramelised Biscuit and Apple & Cinnamon – which will be available in a twin-pot format.
This range extension follows the successful launch of Ambrosia Deluxe Rice in 2023, with the latest on-trend flavours looking to drive further incremental growth within the ambient rice category. The brand noted that the range has proven successful in attracting younger shoppers into the category.
The Caramelised Biscuit and Apple & Cinnamon flavours are rolling out in Asda with an MRSP of £1.59 (2x110g).
