Ahead of the festive season, Premier Foods-owned brand Ambrosia has unveiled a new limited-edition flavour – Gingerbread Custard.
As an established seasonal flavour, the new custard aims to help retailers increase basket spend as shoppers look for extra special touches to add to their desserts during the Christmas period.
“There is currently a lack of innovation within the ambient desserts category compared to other sweet treat categories over Christmas,” the company said.
“However, Christmas is a key season for the ambient desserts category for retailers to tap into to drive sales. The launch comes just in time, with the latest innovation from Ambrosia aiming to inject excitement into the category by bringing a seasonal twist to a much-loved product – helping families turn simple desserts into memorable occasions”.
Ambrosia’s Gingerbread Custard launches in selected Morrisons and Sainsbury’s stores from the 1st September and will be available across the grocery channel, subject to availability, at an MRSP of £1.95.
