Australian wine brand, Andrew Peace, has expanded its UK portfolio to include a Cabernet Sauvignon and Pinot Grigio in 75cl bordeaux style bottles, as well as 187ml bottles of its Signature White Label Shiraz and Chardonnay.
The Andrew Peace Masterpeace range, which launched exclusively in Tesco stores in 2024, now includes the new-to-market Cabernet Sauvignon (13%) and Pinot Grigio (12%) alongside its popular Shiraz and Chardonnay, both of which have been endorsed by the Good Housekeeping Institute for taste.
The Andrew Peace Signature White Label range, stocked in Co-op, will welcome 187ml bottles of its Shiraz and Chardonnay. The NPD joins the existing 75cl bottles and 1.5litre bag-in-box formats of the two varietals.
Andrew Peace’s Signature White Label and Signature Black Label ranges will also benefit from a new look this month. The simplified design will premiumise the brand proposition to align more closely to liquid quality and place greater emphasis on the brand’s Australian roots, logo and the varietals used.
The new varietals, formats and design proposition mark an incredible period of growth for Andrew Peace, which is quickly climbing the ranks in the Australian wine category thanks to backing from its distribution partner Kingsland Drinks Group.
Vicky Wood, Head of Brand and Insights at Kingsland Drinks Group, said: “Despite a tough backdrop and playing in the biggest category in wine, Andrew Peace has achieved significant growth which is testament to the exceptional value and quality liquid, coupled with a strong and compelling brand proposition which resonates with our consumer. We’re proud to work alongside Andrew Peace and his family, to bring our brand platform, The Good Times Are Now, to every touch point. The new look and expanded range means we cater more to our target audience.”
Andrew Peace, of Andrew Peace wines, added: “Bringing new varietals from our family to the UK is a major milestone, and we’re very excited to be offering consumers more choice on the wine aisle from a brand they trust. As with all Andrew Peace wines, the new varietals are beautifully crafted and offer quality liquid at unbeatable value.”
The RRP for Andrew Peace 75cl Cabernet Sauvignon and Pinot Grigio wines is £6.50. The RRP for the Andrew Peace 187ml bottle of its Shiraz and Chardonnay is £3.00
