Angel Delight has launched new Soft Serve Ice Cream Twists in time for the summer season. Available in two flavours – Strawberry & Vanilla and Butterscotch & Chocolate – the product aims to appeal to shoppers looking for comforting treats from a well-known brand.
This latest Angel Delight innovation in the frozen aisle follows the launch of soft serve tubs and chocolate-coated ice cream sticks over the last couple of years. The new soft serve twists are expected to help the brand tap into more occasions and help retailers attract more shoppers into the category, especially those looking for an on-the-go treat.
Daniel Jalalpour, Brand Director at Angel Delight, said: “Shoppers are looking for fun, familiar treats, and nothing sums that up better than our Angel Delight Soft Serve Ice Cream Twists. We’ve taken the signature light and airy texture Angel Delight is known for and reimagined it in a frozen format that’s unlike anything else in the freezer aisle. It’s a bold innovation that builds on our momentum in frozen desserts, and we’re confident it will drive real excitement among retailers and shoppers as we head into the summer season.”
The Angel Delight Soft Serve Ice Cream Twists (MRSP £2.50 or 2 for £4) will be available from this week in selected Morrisons stores.
