Italian bitter aperitif Aperol is tapping into the rising trend for the Aperol Spritz cocktail with a new ready-to-drink (RTD) bottle format.
The pre-mixed version balances Aperol with sparkling wine and soda in a single-serve format. It comes in packs of four 200ml bottles with an RRP of £13.
The new Aperol Spritz Ready to Serve will launch in Waitrose on 24 March before rolling out in other supermarkets in the coming weeks.
Loris Contro, Italian icons brand ambassador at Campari Group UK, said: “As one of the most recognisable cocktails in the world, Aperol Spritz has long been enjoyed as part of relaxed, sociable moments.
“Now, these spontaneous moments can take place unpredictably, with the perfect Aperol Spritz at your fingertips.
“With Aperol Spritz Ready to Serve, we’re delighted to offer a convenient way to enjoy the same high-quality cocktail, without the need for mixing – simply chill and pour over ice with an orange slice for a perfectly balanced serve.”
