Applied Nutrition has secured a listing in Superdrug for two of its best-selling product lines – Diet Protein Powder and Collagen Powder.
The move into the health & beauty retail space marks another milestone for Applied Nutrition, which recently launched products in Tesco and Costco.
Applied Nutrition’s 450g Diet Protein Powders are available in Chocolate and Vanilla flavours in-store, with Strawberry and Salted Caramel available on the Superdrug website. The Collagen Powder will be available on shelves in Unflavoured and Strawberry & Raspberry variants, with a Tropical flavour online.
Applied Nutrition noted that demand for its Diet Protein Powder has increased exponentially over the last year, with sales of Diet Protein growing by 115%. Likewise, the collagen market is driving demand in the UK, where the market is expected to grow from $27m in 2023 to $38m by 2028.
Applied Nutrition Group CEO and Founder Tom Ryder said: “The sports nutrition, health & wellness markets are continuing to go from strength to strength with an estimated global market value of £189bn, making it an incredibly important category for retailers.
“What’s really interesting is Applied Nutrition’s growth on the high street and now in the health and beauty space. Sports nutrition has gone beyond the gym and is now a part of the health-conscious consumer’s everyday routine.
“We’re so proud to grow the category and the Applied Nutrition brand, with all our powders manufactured in our brand home in Liverpool. We’ve got big plans for further growth and are excited for what’s to come next.”
