Aqua Libra has launched a new Watermelon & Strawberry flavour in its infused sparkling water range within the grocery channel.
The new addition will join its existing line-up of flavours: Raspberry & Blackcurrant, Blood Orange & Mango, and Cucumber, Mint & Lime.
The packaged water category is worth £2.5bn, and the infused water category is growing 32% year on year, with Aqua Libra outgrowing the category in value at 66%. The brand noted that people are turning to the water category in search of low-carb drinks. Research found that 57% of under 35s think drinking flavoured sparkling water is as enjoyable as a carbonated soft drink. However, taste remains crucial, with 49% of people citing it as a key reason for consumption.
Aqua Libra’s new Watermelon & Strawberry flavour is free from sugar, calories, and preservatives. It is available in multipacks of four and 24.
Ben Parker, Carlsberg Britvic’s Retail Commercial Director, UK, said: “Aqua Libra is now valued at £7.4m in sales and growing at an impressive 66% year on year, making it the fastest-growing infused sparkling water brand in the UK. We are always looking for ways to provide our retail partners with high-quality, in-demand products that help drive footfall and increase sales. We’re confident that the Watermelon & Strawberry flavour will resonate with health-conscious consumers, providing retailers the chance to appeal to even more shoppers.”
