Haleon’s Aquafresh brand is launching a new partnership with children’s entertainment show PAW Patrol ® to introduce a “fun and educational approach to children’s oral health”.
The new Aquafresh PAW Patrol TM Toothbrush is designed by dental experts for children aged 3-8 years, featuring characters Chase, Marshall, Rubble and Skye. The toothbrush features end-rounded bristles for effective cleaning and gentle care of gums, and its flex-zone helps control pressure when brushing. It also has a suction foot for an easy stand and hygienic storage.
The partnership also includes a relaunch of Aquafresh’s children’s toothpaste range – Milk Teeth, Little Teeth and Splash – now available in PAW Patrol packaging designed for children aged 0-2, 3-5 and 3-8 years.
Given the popularity of PAW Patrol and 92% of parents saying that their children play a role in choosing their toothpaste, the collaboration is designed to capture children’s attention and positively influence family purchasing decisions.
Monica Michalopoulou, GBI Marketing Director at Haleon, said: “Developing good oral care routines from a young age is essential to lifelong oral health. And we know how challenging it can be for parents to encourage daily brushing. That’s why we are teaming up with PAW Patrol to make brush time more fun and encourage healthier habits from an early age.
“With eye-catching new designs across our toothpaste range and the launch of our PAW Patrol toothbrush, we are giving families products that kids will love, and parents can trust to deliver the right care.”
The Aquafresh PAW Patrol Toothbrush launched exclusively in Sainsbury’s and Boots (RRP £2.60) and will be widely available next year. The toothpaste range is available across grocery and pharmacy at RRP £2.20.
