Arctic Coffee is expanding its take-home range with the launch of the UK’s first 1L Vanilla Latte Iced Coffee.
Rolling out in Morrisons and Tesco this month, the brand’s latest variant comes off the back of a limited edition 330ml range.
The brand has cemented its position as a market leader, capturing a 70% share of the take-home chilled coffee sector by volume in grocery.
Jo Taylor, Brand Manager at Arctic Coffee, commented: “We know consumers love our iced coffee, and our 1L range has been a major driver of take-home category growth. The introduction of Vanilla Latte 1L is another example of how we’re ensuring shoppers have the variety they crave. It’s all about making great coffee more accessible, more indulgent, and more exciting.”
The Vanilla Latte 1L (RRP £2.20) launch will be supported by digital, social, and in-store activations.
